Karl Marx- Marxism

Marxism in media terms.

In Karl Marx's analysis of Capitalism he wrote about 2 main social classes: the Bourgeoisie and the proletariat. Proletariat the industry working class and is under the power and influence by the Bourgeoisie  which is the property owning class. Marx argued that the capitalist bourgeoisie mercilessly exploited the proletariat. He recognised that the work carried out by the proletariat created great wealth for the capitalist.
In media terms the Polertariat are seen as the big media insturies and the Bourgeoisie are the consumers. The polertariat(owners) own the mass media and are able to control what the bourgeoisie(workers) watch and do through the many different media texts.