Reading Media Texts

There are three possible ways in which we can 'read' media texts:

•  Preferred reading= what the media producer wants us to take from the media text for example the representation, message, ideology.
•  Negotiated reading= excepting some of the messages from the media text but not accepting it fulling. Choosing what we accept.
•  Oppositional reading= opposing the views of the media producer, not accepting any of it.